When meeting planners were asked, has the economy affected their destination selection, this is how they responded:

A piece of information for your worry list when considering, do you invest in traditional or mobile media. Jamie Turner, the 60-Second Marketer says his research folks say, you’d have to spend $10 in traditional coupons in order to get the same value you’d get by spending $1 on a mobile coupon? BAM!

SOURCE: Jamie Turner, 60-Second Marketer

It is impossible to achieve the aim without suffering.

SOURCE: Robert Fripp