No one can do the heavy lifting by themselves. It’s almost always about teamwork. Whether it’s running an Information Center, conducting sales missions, executing a marketing strategy, etc. it takes a small group of dedicated people to make a difference.

If you have good people working with you to help move the needle, be sure to celebrate the journey. You know, have fun getting to the end of the project. And especially take time to thank people that are taking this journey with you or perhaps did something, big or small, along the way to create success but perhaps were not there to realize the end results.

It’s never about you when it comes to partnering. It’s “us” and “we” and “them” and “all”.

Partners make the difference.

When meeting planners were asked, has the economy affected their destination selection, this is how they responded:

A piece of information for your worry list when considering, do you invest in traditional or mobile media. Jamie Turner, the 60-Second Marketer says his research folks say, you’d have to spend $10 in traditional coupons in order to get the same value you’d get by spending $1 on a mobile coupon? BAM!

SOURCE: Jamie Turner, 60-Second Marketer

It is impossible to achieve the aim without suffering.

SOURCE: Robert Fripp