A piece of information for your worry list when considering, do you invest in traditional or mobile media. Jamie Turner, the 60-Second Marketer says his research folks say, you’d have to spend $10 in traditional coupons in order to get the same value you’d get by spending $1 on a mobile coupon? BAM!

SOURCE: Jamie Turner, 60-Second Marketer

A recent survey conducted by Grant and Notter said that leaders who tweet and post give their organizations a competitive edge. – 84% – and that social media outlets are a good way to communicate core values – 84%. The research goes on to say that 64% of the respondents said leaders use the tools, however, only 45% said that the leadership are actually engaged or using social media or that they’re not using it enough. So it becomes a red flag when 45% express concern about the lack of involvement, especially if the majority indicate that social media use provides a competitive edge.

Traits in leadership are changing. Seems those that embrace change, transparency, diversity, and experimentation are the new breed of leaders that will move ahead.

SOURCE: Association Meetings Magazine

Looking for a great App to add to your arsenal of getting business done? Check out CardMunch. This free app for your smartphone converts business cards to address book contacts, and then adds them as connections on LinkedIn. Once there, you can view relevant LinkedIn profile info, connections in common, work history, and more.