A piece of information for your worry list when considering, do you invest in traditional or mobile media. Jamie Turner, the 60-Second Marketer says his research folks say, you’d have to spend $10 in traditional coupons in order to get the same value you’d get by spending $1 on a mobile coupon? BAM!
SOURCE: Jamie Turner, 60-Second Marketer
A recent survey conducted by Grant and Notter said that leaders who tweet and post give their organizations a competitive edge. – 84% – and that social media outlets are a good way to communicate core values – 84%. The research goes on to say that 64% of the respondents said leaders use the tools, however, only 45% said that the leadership are actually engaged or using social media or that they’re not using it enough. So it becomes a red flag when 45% express concern about the lack of involvement, especially if the majority indicate that social media use provides a competitive edge.
Traits in leadership are changing. Seems those that embrace change, transparency, diversity, and experimentation are the new breed of leaders that will move ahead.
SOURCE: Association Meetings Magazine
Looking for a great App to add to your arsenal of getting business done? Check out CardMunch. This free app for your smartphone converts business cards to address book contacts, and then adds them as connections on LinkedIn. Once there, you can view relevant LinkedIn profile info, connections in common, work history, and more.
Mobile will soon be the primary connection for most people in the developed world. Consider the staggering numbers from this: during early 2012, mobile device shipments surpassed desktop computers for the first time and, by the end of 2012, there will be one billion smartphone users and five billion mobile phone users worldwide. In the U.S. alone, over 1/3 of the population or 100 million people are carrying smartphones.
So how can you engage your target audience in the mobile space? The most popular strategies include mobile optimized websites, custom mobile apps, mobile messaging and location-based services. Your overall mobile strategy should include a mix of the specific tactics that will connect most effectively with your target audience. Explore this example of restaurants taking advantage of “SoLoMo” to direct and incent patrons to come into nearby locations.
Banks and credit unions are allowing customers the convenience of mobile banking, insurance companies are using mobile apps to improve claim processing, and many B2B companies are using mobile optimized websites to allow for better communication with their customers. View a video case study showing how LWT worked with the Columbus Georgia Convention and Visitor’s Bureau to build their web site and mobile app to connect visitors with the best local places, events and attractions. By making it easy to enjoy all that Columbus has to offer, the mobile app can help increase revenue and return visits.
Have you gone mobile? How much of the market are you missing?