According to research conducted on U.S. Cultural and Heritage Travel, 78% of all U.S. leisure travelers participate in cultural heritage activities while traveling; on average 118.3 million adults each year. Cultural and heritage visitors spend, on average, $994 per trip compared to $611 for all U.S. travelers, making this visitor more desirable for any destination. Challenges within the destination are making certain that tourism does not destroy the heritage that attracts visitors in the first place; that it does not put demands on the infrastructure – roads, airport, water supplies, and public services like police and fire protection.

SOURCE: National Trust for Historic Preservation