Jamie Turner, the 60-second Marketer is always posting fabulous information and ideas on how to be better at your job, whatever that might be. Here’s a excerpt from one of his latest post. I gotta try it. What about you?

There’s a consumer behavior secret [that has to be shared].

Here it is — people are more likely to respond to the unusual than to the usual. In other words, people are more likely to take notice of something that’s out-of-the-ordinary than to notice something that’s ordinary.

The subject line in [Jamie's original email] was “I’ll respond within 37 minutes.” That’s what [his] friend Joel Cohen with RestaurantMarketing.com says on his voice mail message.

Why does he say this? You guessed it — because Joel knows that if he simply said, “Leave a message,” it wouldn’t stand out. But when he says, “Leave a message and I’ll respond within 37 minutes,” people sit up and take notice.

By doing something different and unusual, Joel is tapping into the consumer behavior secret I mentioned earlier — people are more likely to respond to the unusual than to the usual.

What are you doing that’s unusual in your business? Are you shying away from doing something innovative and interesting because you’re afraid of what normal people will say? If so, you may be shooting yourself in the foot. Research indicates that your conversion rates will increase when you do things with your marketing that are out-of-the-ordinary.

Go on. Give it a try. Do something different with your business today. When you take risks, it’s like the stock market — the greater the risk, the greater the potential return.