Tourism marketing, legislative impact, travel tips and more

Be Better - winning at sales

+ Posted by Peter Bowden

Selling is a numbers game. Whether you’re pitching to a meeting planner to bring a convention to town or negotiating the cost of banquet services on behalf of a client, there’s an art to getting things done.

Keep in mind, you're not going to close every sale. We’re reminded, that the art of selling ... Read More

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PR - rethink how you’re doing things

+ Posted by Peter Bowden

Public Relations is another way to tell your destination's story. There's a added benefit to managing PR the right way as it engages the locals, media, etc., beyond just visitors. The more involved you are with the message, or content, the better. And when working with the media, time is critical; consider that a story or article's ... Read More

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Keep it simple

+ Posted by Peter Bowden

A Landing Page should introduce visitors to what you offer, spark their interest and convince them to take action.

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The Rules 2016

+ Posted by Peter Bowden

1. Never, under any circumstances, take a sleeping pill and a laxative on the same night.

2. Don’t worry about what people think, they don’t do it very often.

3. Going to church doesn’t make you a Christian anymore than standing in a garage makes you a car.

4. Artificial intelligence is no match for natural... Read More

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Do Good Manners Matter?

+ Posted by Peter Bowden

When it comes to recruiting and keeping good sales people, they can be trainied in absolutely every aspect of selling, but they're going to fail miserably if you don't train them in one thing -- etiquette. This frequently verlooked area is critical. Sales people are the face of the company, and if their personal skills are lacking, then you can forget... Read More

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Branding - explained

+ Posted by Peter Bowden

Your brand is what people say it is, not what you say about it. 

  • Analyze your brand's position
    • Know your market
    • Where does your brand stand?
    • Who's the competition?
  • Identify unique selling points

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The Halo Effect of Tourism

+ Posted by Peter Bowden

It is a common myth that tourism marketing promotes only tourism.

In a recent study of tourism campaigns in nine states, the research firm of Longwoods International demonstrated how each state’s tourism promotion campaign created a “halo effect,” lifting not only visitorship but driving business development, real... Read More

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Get Noticed. Be Successful.

+ Posted by Peter Bowden

Here's the latest in making your social media campaigns work really, really hard and by that I mean successful. How many times should you post to your platforms. Here's the latest.

  • Facebook – 2 times per day
  • Twitter – 3 times per day
  • LinkedIn – 1 time per day
  • Google+ – 3 times per day
  • Read More

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Marketing, Branding, PR, Advertising - the difference?

+ Posted by Peter Bowden

Marketing, Branding, Public Relations, Advertising, and Research - perhaps most importantly research - have to work together as part of your strategic plan. Isn't all the same, you ask? Hardly. Here's the breakdown.

Marketing -- this is the catch all for everything. Marketing involves branding, messaging, online presence, content, social media, PR, advertising, research...this is... Read More

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Today’s Teens Are Radically Different From Millennials - what it means to branding

+ Posted by Peter Bowden

Just when we thought we were getting a handle on Millennials - everyone's favorite marketing subject and audience - here comes GenerationZ, the most digitally savvy, socially immersed, culturally aware segment of our population. But think about it, if they're so connected, why are they so hard to reach? 

GenZers first appeared online when their parents uploaded in-utero sonograms to Facebook. They sift through media on multiple channels (five to 10 is... Read More

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The Author

Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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