When meeting planners were asked, has the economy affected their destination selection, this is how they responded:
A piece of information for your worry list when considering, do you invest in traditional or mobile media. Jamie Turner, the 60-Second Marketer says his research folks say, you’d have to spend $10 in traditional coupons in order to get the same value you’d get by spending $1 on a mobile coupon? BAM!
SOURCE: Jamie Turner, 60-Second Marketer